Freshbooks Makes Us Look Professional Every Day, So We Decided to Return the Favour.

Freshbooks makes us look professional every day. We’ve been customers since early 2007, and have no reason or inkling to ever move away from their awesome time-tracking and billing services. They save us several hours a week, and days a month. If you want to know how valuable your time is, try doing your invoicing for one month with FreshBooks, we promise you wont ever want to go back to your crusty old system.

So when Michael McDerment called and asked us to add a little spit and polish to his presentation at the Future of Web Apps Conference, we absolutely jumped at the chance.

Mike giving his talk
Photocredit: Alex Designs

Presentation Slide

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Presentation Slide

FreshBooks Believes…

Running a business is hard enough. We believe financial record keeping should be easy, fast, (and perhaps even fun), but still detailed enough to satisfy your accountant.

Billing should be simple. You can send an invoice a few seconds after creating your account no matter what level of experience you have.

Your data deserves to be safe, secure, and accessible to you. We also believe you own your data, we do not. Your data will be easy to export any time you want it.

Every customer should look like a Fortune 500 company, based on the image sent by invoices, bills, or other accounting communications, no matter what size the company is.

Thank You.

So a giant “Thank You” to the FreshBooks Management Team for putting your external face to the world in our hands, if only for a brief moment.

We were happy to return the favour.

We’ve Always Been Suckers For A Slab.

Sentinel Slab Serif

It’s true. We’ve always been a sucker for a great slab.

In this world where everyone always seems to be creating brands and identities using your typical san-serfis, the talented team at Hoefler-Frere Jones has brought back some love to the Slab Serif.

Sentinel: the slab serif that works.

For everyone who’s ever wished Clarendons had italics, everyone whose favorite slab serif is shy a few weights, and everyone who’s ever needed a slab serif to thrive in text: we designed Sentinel for you.

The first slab serifs were designed to be oddities. It was their intention to be eye-catching, to be novelties amidst the world’s conventional book types. Never mind that some of these faces treated different letters inconsistently, or had inherent qualities that limited the size of their families: these were eccentricities, and to a novelty typeface, eccentricity is strength. Two centuries later, their legacy includes three beloved species of typeface that are handsome, popular, and maddeningly difficult to use. Each is marred by a crippling deficiency, a situation inspiring us to create Sentinel.

Sentinel Slab Serif

Sentinel was designed to address the many shortcomings of the classical slab serif. Unbound by traditions that deny italics, by technologies that limit its design, or by ornamental details that restrict its range of weights, Sentinel is a fresh take on this useful and lovely style, offering for the first time a complete family that’s serviceable for both text and display. From the Antique style it borrows a program of contrasting thicks and thins, but trades that style’s frumpier mannerisms for more attractive contemporary details. It improves on both Clarendons and Geometrics by including a complete range of styles, six weights from Light to Black that are consistent in both style and quality. Planned from the outset to flourish in small sizes as well as large, Sentinel contains features like short-ranging figures that make it a dependable choice for text. And most mercifully, it includes thoughtfully designed italics across its entire range of weights.

Sentinel Slab Serif

Call to Action

So we ask you, please take another look at the fonts you use for your new projects, the world needs a little more excitement and colour in its designs. A return to the slabs would be an excellent start.

Peapod Has Our Heads In The Cloud.

Back to Work!

matchmakers

Peapod Studios is pleased to announce that we have been selected to create a vibrant new web presence for Asigra Inc., a leading cloud backup and recovery software provider.

The Asigra project includes a new strategy, architecture, design and development of asigra.com.

Stay tuned for a Spring relaunch of asigra.com.

About Asigra:

Asigra brings Cloud Computing to backup and recovery. Traditional approaches to backup have not kept up with the exponential growth and value of data – and the complexity of the IT environment. This means IT organizations are wasting brainpower and precious resources on what should be a routine task in today’s Cloud Computing era.

For more than 20 years Asigra has stayed ahead of the market with an efficient, cost-effective and transformational cloud backup and recovery solution that aligns the value of data with its storage costs.

More about Asigra online via www.Asigra.com

Bumptop Releases Bumptop for Mac 1.0

We’re all about new tech gadgets and finding new ways to organize ourselves here at Peapod Studios. That’s why we’ve had our eyes on the development going on at Bumptop for sometime now.

Unfortunately until this week there was no option for Mac users to experience the innovative design and workflow Bumptop had created for PC desktops.

Well all that changed this week, when the fully realized Bumptop for Mac edition was released.

At first blush it’s immediately apparent Bumptop has put quite a bit of polish into its new release. It’s an absolutely gorgeous, well conceived user experience treatment of your standard desktop. It’s integration into workflow makes me believe that it was Apple itself that implemented this edition, or at least they’ll try to nab bits of it for later releases.

The basic version is free for download, and for a mere $29 you can upgrade for a more feature rich full version.

Azule Fuels Branding Project.

Azule Fuel

Azule Fuel came to Peapod Studios looking for a brand that was reminiscent of the past era of fuel companies, while having a dab of that modern day slickness.

Now, as proud members of the planet, Peapod Studios loves the fact we get to work with some of the new companies that are standing up to the status quo with some actual forward thinking. Azule Fuel is developing viable energy options smart enough to create self sufficient fuels for the completely sustainable communities of the future. As well as a future plan to developing biodiesel hubs, utilizing seed oil, livestock and poultry processors, renderers and waste cooking oil to create networks large enough for even the biggest national trucking companies.

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